Has everyone already forgotten how the old KDD Juice boxes used to look. Im sure to those folks such as I, to whom the packaging is something of a reminiscent element, the overall image change in KDD's products meant zero value addition.. simply Zilch! ( with all due respect to the creativity process and the need to honour the philisophy of constant business change)
I say meh!
Product do overs, rightfully proven in many text books can often mean loosing a loyal customer demography, many a times proving to be detrimental to the company's competitive edge.Many may argue this to be a debatable topic and as much as I realise this is my late night insanity and mind system shutdown talking, I choose to disagree.
All the technical jargon aside, I miss the old packaging. I guess this is where Mr Philip Kotler was right in all his marketing Jargon. Product branding and packaging is correlated to a sense of loyalty and knowing at many different levels, tailoring customer loyalty accordingly.
I havent tried the new set of KDD juice boxes. They just dont feel right :\